Tim Renowden

Apple has provided some key new APIs to developers, include a mapping API which gives third-party applications access to Google Maps data and allows turn-by-turn navigation. Location-based applications and services are already looming as the next big thing in mobile applications, and Apple is clearly intent on capitalizing on the buzz around them. Apple has also added support for in-app billing, which means developers can prompt users to purchase additional content or upgrades from within the application, without having to return to the App Store. Developers can also now sell applications on a subscription basis. These features will be popular with developers as it gives them more flexibility in how they charge for their applications, but if not implemented carefully they could become a nuisance for users. Apple will need to provide and enforce clear guidelines aro... (more)